Offline Growth Manager

‭ Job Title:‬ Offline growth manager: D2C

‭ Job Category:‬ Growth

‭ Location:‬ Bangalore HQ

‭ On-site‬ Yes

‭ Experience:‬ 3-5 years

‭ Full-time‬

About Us:

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from‬

‭ the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has‬

‭ emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from‬

‭ group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for‬

‭ the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through‬

‭ innovative fitness solutions, enabled by technology.‬

Job Summary:

You will join the dynamic D2C 1P team, which contributes to 30% of the D2C business and is growing rapidly at 50% year-over-year. In this role, you will be responsible for planning, ideating, and executing offline growth initiatives and engagement activities on the ground to drive product growth. Your work will blend growth strategies, below-the-line (BTL) marketing, and engagement initiatives aimed at increasing cross-sell opportunities at our Cult centers. Additionally, you will identify and establish strategic partnerships to boost B2B sales and enhance on-ground product engagement, contributing to overall business expansion.

Key Responsibilities:

1. Ideating and executing engagement and sales plan in Cult centres

2. Cracking strategic B2B partnership for D2C growth with offline partners

3. Experimentation, tracking and scaling new ideas for BTL

4. Programme management with multiple stakeholders for planning and execution

5. Budget and ROI management

Key Competencies:

1. 3-5 years work ex, preferable in offline growth and marketing roles

2. KAM experience would also be valued

3. Strong programme management skills

4. Strong experiementation and scale up rigour