New Product Development Manager – (Personal & Beauty Care)

Company Description

Sri Sri Tattva, with nearly four decades of expertise, is a leader in health and wellness with a comprehensive approach that spans education, healthcare, and manufacturing. The brand operates state-of-the-art facilities, Panchakarma wellness centers, and retail franchises to bring Ayurveda and natural wellness products to households. Committed to promoting health and supporting social welfare initiatives of the Art of Living Foundation, Sri Sri Tattva emphasizes quality, safety, and innovation. With a growing retail and digital presence, the company focuses on meeting modern wellness needs through continuous research and development. Sri Sri Tattva aims to make Ayurveda accessible globally by offering innovative and high-quality personal care and wellness products.

Key Responsibilities:

1. Product Ideation & Conceptualization

· Identify consumer needs, Ayurvedic solutions, and market gaps to conceptualize new products in skin care, hair care, body care, and wellness categories.

· Translate Ayurvedic texts and traditional formulations into modern, scalable FMCG products.

2. Formulation Development

· Partner with internal R&D teams and Ayurvedic experts to design stable, efficacious formulations using herbal actives, oils, extracts, and essential blends.

· Ensure formulations are 100% compliant with Ayurvedic standards while being sensory and performance-competitive.

3. Project Management

· Lead end-to-end product development from concept, trials, testing, packaging, and scale-up to market launch.

· Collaborate cross-functionally with Marketing, Packaging, Supply Chain, QA/QC, Regulatory, and Procurement.

4. Vendor & Partner Collaboration

· Work with external R&D labs, raw material suppliers, and contract manufacturers to evaluate new ingredients, technologies, and sustainable packaging options.

5. Regulatory & Quality Compliance

· Ensure all products comply with AYUSH regulations, Drugs & Cosmetics Act, and FSSAI (for ingestible wellness products) where applicable.

· Oversee stability, safety, and efficacy testing.

6. Trend & Market Intelligence

· Stay updated on natural beauty, Ayurveda, and clean beauty trends.

· Benchmark competitor products and incorporate consumer insights into the product pipeline.

7. Sustainability & Clean Beauty

· Integrate eco-conscious principles in sourcing, packaging, and formulation — focusing on plant-based, biodegradable, and cruelty-free approaches.

Qualifications:

· Education:

o B.Tech / M.Tech in Cosmetic Technology, Chemical Engineering, or Biotechnology

o OR M.Sc. in Cosmetic Science, Botany, Chemistry, or related field

o Preferred: PG Diploma or certification in Ayurveda / Herbal Formulations / Cosmetic Technology

· Experience:

o Total Experience: 8–12 years

o Relevant Experience: Minimum 5 years in personal care, herbal, or Ayurvedic FMCG product development.

o Proven track record in developing and launching consumer products in the beauty or wellness category.

Key Skills & Competencies:

· Strong understanding of Ayurvedic herbs, oils, and traditional formulations

· Technical knowledge of formulation chemistry and stability

· Familiarity with AYUSH and BIS regulatory frameworks

· Excellent project management and cross-functional leadership skills

· Creative and innovation-driven mindset

· Strong vendor management and commercialization capability

· Good understanding of clean, natural, and sustainable product trends

Career Path / Growth Opportunities:

· Head - NPD Innovation

· Category Head – Personal Care / Beauty

Ideal Candidate Profile:

· Passionate about Ayurveda and natural living

· Blends scientific understanding with traditional wisdom

· Strong collaborator across marketing, R&D, and operations

• · Enjoys bringing new ideas from concept to consumer