Neighbourhood Marketing

Community Engagement & Outreach

• Develop and implement neighborhood-level marketing strategies to promote hospital services.
• Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders.
• Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
• Identify and leverage local festivals, fairs, and cultural events for brand visibility.
  

Partnerships & Networking

• Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs.
• Forge partnerships with local businesses and organizations to create cross-promotional opportunities.
• Maintain strong connections with RWAs and corporates for recurring health check-up tie-ups.
  

Brand Visibility & Marketing Collateral

• Ensure branding presence in neighborhood hotspots (clinics, diagnostic centers, schools, retail outlets).
• Distribute marketing material (brochures, standees, banners) in high-traffic areas.
• Coordinate with the central marketing team for campaigns and creatives tailored to local needs.
  

Events & Activations

• Organize small-scale health talks, screenings, and awareness drives.
• Support hospital-organized mega events by mobilizing local participation.
• Measure the success of activations through footfall, inquiries, and conversions.
  

Digital & Feedback Loop

• Support local-level digital campaigns (WhatsApp groups, community forums, local influencers).
• Collect community feedback to refine marketing strategies.
• Track and report leads generated through neighborhood activities and ensure follow-up with the hospital’s front office/CRM team.
  

Qualifications

• Networking skill
• Communication Skill
• Interpersonal Skill
• Negotiation Skill
• Event Management Skill
• Event Planning & Execution
• Community Engagement
• Healthcare/Service Marketing Knowledge
• Local Market Understanding
• Goal Orientation
• Execution Agility
• Basic Digital Marketing Exposure
• Collaboration & Internal Coordination