National Sales Manager - Modern Trade

Acme Services

5 - 11 years

2 - 5 Lacs

Mumbai Maharashtra India

Posted:3 days ago| Platform: Foundit logo

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Skills Required

Sales BD Account Management National Sales ROI

Work Mode

On-site

Job Type

Full Time

Job Description

National Sales Manager Modern Trade

Key Responsibilities:

Develop and execute the
modern trade sales strategy
to achieve national sales and distribution objectives.
Manage and expand relationships with key accounts such as
Big Bazaar, Reliance Retail, D-Mart, Spencer's, More, Metro, Amazon Fresh, etc.
Drive
listing, visibility, and promotion planning
with modern trade partners.
Negotiate
annual contracts, trade terms, and joint business plans
with major retail chains.
Lead, guide, and monitor a team of regional modern trade managers/executives to ensure execution excellence at the store level.
Track and analyze
channel sales performance
, ROI on trade promotions, and stock hygiene (returns, ageing).
Coordinate with
marketing, supply chain, finance, and operations
for cross-functional support and smooth execution.
Plan and oversee
in-store activations
, seasonal campaigns, and new product launches in the modern trade channel.
Monitor
competition activities
, market trends, and share insights for decision-making.
Ensure
timely collections
and adherence to credit policies.
Regularly review channel performance through KPIs and deliver periodic reports to senior management

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