MT - MARKETING Professionals

Technical: Pharma brand management; market research and Rx data analysis; sales/portfolio analytics; promotional material development workflows (VA, LBL, product literature); MS Excel and PowerPoint; basic statistics; familiarity with CRM/reporting tools
Soft: Communication and presentation; coordination and stakeholder management; time management and deadline adherence; analytical thinking; attention to detail; persuasion/negotiation; problem-solving; willingness to learn Domain-specific: Knowledge of pharmaceutical marketing processes, doctor surveys, and fieldwork; understanding of Indian pharma sales practices; product lifecycle basics in pharma - Brand Management: Sample and input planning; develop perceptive design/briefs for promotional inputs (VA, LBL, product literature); ensure timely dispatch of promotional inputs and physician samples; prepare launch brand plans; prepare market share presentations; brief and coordinate with creative agencies on VA/LBL; form and monitor promotional strategies (MPPL & RSE); telephonic follow-ups and reporting on strategy execution (RSE & MPPL); execute and follow up on rack displays (RSE) - Support to Sales Team: Coordinate promotional strategy implementation with sales; monitor depot-wise stock of products and spot gifts (MPPL & RSE); persuasion with RRWS; conduct cycle meetings (RSE & MPPL); update achievement vs target and communicate incentive schemes to field force (MPPL & RSE); prepare field visit reports; arrange and monitor retailer gift schemes (MPPL & RSE) - Market Research: Conduct market surveys; gather competitor information; analyze Rx survey reports circulated by external agencies - Portfolio Management: Track brand-wise target vs achievement; perform sales trend analysis; analyze competitor information; monitor ongoing activities (MPPL & RSE)