mPokket is hiring For Sr. Manager/Chief Manager-Performance Marketing

Role Overview

Chief Marketing Manager

Key Responsibilities

1. User Acquisition & Growth Strategy

• Plan and execute multi-channel

  user acquisition campaigns

  across

  Google, Meta, affiliates, OEMs, and other digital platforms

  .
• Leverage performance marketing data and attribution tools (

  Appsflyer, Google Analytics, etc.

  ) to monitor, optimize, and scale campaigns.
• Identify and test new growth channels to expand reach and reduce CAC.

2. Strategic Marketing Partnerships

• Identify, negotiate, and manage

  strategic partnerships

  with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
• Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
• Evaluate performance and ROI of partnership initiatives.

3. Customer Lifecycle & Engagement

• Work with the

  Product and CRM

  teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
• Use engagement and analytics tools (

  CleverTap, Appsflyer, internal dashboards

  ) to track user behavior and implement targeted communication strategies.
• Analyze customer cohorts to identify growth opportunities and reduce churn.

4. Product Collaboration & Insights

• Partner with the

  Product team

  to enhance customer experience across acquisition and engagement touchpoints.
• Provide data-backed insights for product improvements that drive conversion and retention.
• Collaborate on go-to-market strategies for new feature launches.

Desired Skills & Experience

• 5years or above experience in

  growth marketing, user acquisition, or strategic partnerships

  —preferably in a

  B2C fintech, consumer tech, or digital-first

  company.
• Strong understanding of

  digital marketing channels, attribution models, and funnel metrics

  .
• Hands-on experience with tools like

  Appsflyer, Google Ads, Meta Ads, CleverTap, and analytics dashboards

  .
• Ability to think strategically while executing with a data-driven and analytical approach.
• Excellent collaboration, communication, and project management skills.
• Exposure to

  partnerships, monetization, or GTM strategy

  will be a strong plus.