Meta Manager (EDTECH INDUSTRY)

0 years

4 - 9 Lacs

Noida Uttar pradesh India

Posted:4 days ago| Platform: Linkedin logo

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Skills Required

learning marketing drive ads design strategies tracking api analytics mapping testing optimization analyze content targeting segmentation taxonomy collaborative compensation data experimentation collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

About The Opportunity

A fast-growing company in the EdTech sector focused on scalable digital learning products is hiring an experienced paid-social lead to own Meta (Facebook & Instagram) performance marketing. This fully on-site India role requires a hands-on operator who can drive user acquisition, optimize ROAS, and translate product/learning goals into measurable growth experiments.

Primary title:

Meta Ads Manager — On-site (India)Role & Responsibilities
  • Design and execute end-to-end Meta paid-social strategies to acquire students/users across funnel stages (awareness ➜ activation ➜ retention).
  • Build, launch and iterate campaign structures in Meta Business Manager and Facebook Ads Manager focused on CPA, ROAS and LTV targets.
  • Implement and maintain tracking (Meta Pixel, Conversions API) and analytics to ensure accurate attribution and event mapping for learning funnels.
  • Lead creative testing and optimization — define hypotheses, run iterative A/B tests, and scale top-performing variants with clear playbooks.
  • Analyze campaign performance and deliver actionable insights: cohort-level LTV, CAC, ROAS, and recommendations to product and content teams.
  • Manage budgets, pacing and bidding strategies; collaborate with cross-functional teams to align campaigns with launch calendars and growth goals.

Skills & Qualifications

Must-Have

  • Meta Business Manager
  • Facebook Ads Manager
  • Meta Pixel
  • Conversions API (CAPI)
  • Campaign Budget Optimization
  • Audience Targeting & Segmentation

Preferred

  • A/B Testing
  • Google Analytics 4
  • UTM tagging and event taxonomy design
Benefits & Culture Highlights
  • On-site, collaborative environment with rapid ownership and visible impact on product growth.
  • Competitive compensation with performance-linked incentives and learning stipend for marketing upskilling.
  • Close partnership with product, content and analytics teams—career progression into senior growth roles.
This role is ideal for a results-driven paid-social specialist who thrives on data, experimentation, and cross-functional collaboration to scale user acquisition for digital education products. Apply if you want to own Meta performance for a mission-driven EdTech growth engine.
Skills: analytics,facebook ads manager,facebook,api,teams,a/b testing,learning,edtech

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