Media Procurement

5 - 10 years

10 - 16 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary:

Experienced media procurement expert skilled in sponsorship negotiations, risk management, and cross-channel media buying to support large-scale marketing and brand campaigns.

Role & responsibilities

Media Commodity:

Media Strategy Development:

Vendor Management:

a) Identify, evaluate, and onboard media vendors, negotiate contracts, and maintain strong relationships to ensure competitive pricing and quality service delivery.

b) Devise fruitful sourcing strategies, discover best in class suppliers, initiate advantageous partnerships and terms according to budget and RFP, make sure the transparency of the process and the cost rationality.

c) Analyze and evaluate the existing partnerships' performance and manage our resource pool

Media Buying:

Market Research and Analysis:

Performance Monitoring:

Compliance and Risk Management:

Cross-Functional Collaboration:

a) Collaborate closely with marketing, digital, PR and creative teams to align media procurement efforts with overall marketing strategies and campaign objectives.

b) Partner with legal and finance team for contract review and payment works, make sure there's no backdated contract and delay payment

Non-media commodities:

1. Develop and implement procurement strategies for marketing commodities, including but not limited to Events, Video Production, KOL management, promotional items, printing services and advertising materials (as and when needed).

2. Evaluate supplier proposals, negotiate contracts, and establish vendor relationships to secure competitive pricing and quality.

3. Collaborate with cross-functional teams to align procurement activities with marketing initiatives and budgetary constraints, driving efficiency and effectiveness in campaign execution.

Documentation:

Responsible for accurately processing invoices related to marketing purchases. Meticulously review of invoices, resolve discrepancies, and maintain organized records to support financial tracking for marketing campaigns.

Qualifications and Experience

1. Bachelors degree in marketing, Business Administration, or related field; Master's degree preferred.

2. Minimum of 6 years of experience in media procurement or related roles within the advertising, marketing, or media industries.

3. Proven track record of successful media negotiations, vendor management, and budget optimization.

4. In-depth knowledge of media buying platforms, tools, and techniques across various channels.

5. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

6. Excellent communication, negotiation, and interpersonal skills.

7. Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.

8. Proficiency in relevant software and tools, including media planning software, Excel, and CRM systems.

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