Media Lead

About I-PAC :

I-PAC (Indian Political Action Committee) is a leading consulting firm that provides innovative, data-driven solutions to tackle the most complex campaign challenges. We specialize in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize the impact of campaigns. Our expertise lies in aligning creative strategies with seamless execution, ensuring every campaign achieves its goals. From crafting tailored messaging to optimizing campaign logistics, we are committed to delivering results that address immediate needs while building long-term success for our clients.

About the role :

As a Media State Lead for West Bengal, you will play a critical role in shaping public

narratives, managing media relations, and driving campaign messaging. From influencing the media agenda to handling political communication challenges, you will be the key link between campaign strategy and public perception. If you excel in high-pressure environments and have a talent for storytelling, this role offers the perfect opportunity to make a meaningful impact.

What You'll Do :

• Cultivate and nurture long-lasting relationships with media persons at national, state, and district level

• Craft media briefs, press releases, and campaign messaging that resonates with the West Bengal and national audience.

• Anticipate media challenges, manage controversies, and steer public perception

strategically.

• Decode political sentiments, analyze media trends, and provide data-backed

recommendations.

• Represent I-PAC in media interactions, ensuring positive coverage and strong public engagement.

What You’ll Bring :

• 5+ years in media, journalism, PR, or political communications.

• A Bachelor's or Master’s degree in Journalism, Mass Communication, or a related field is preferred.

• Proficient in Bengali and English.

• Deep understanding of media ecosystems, political structures, and current affairs in Bengal and Delhi

• Ability to think on your feet and handle media pressure.

• Craft compelling stories, engage with the media confidently, and stay ahead of the news cycle.

• Willingness to travel, work long hours, and thrive in a high-intensity environment.