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Work Mode

On-site

Job Type

Full Time

Job Description

About The Role

We are looking for a results-driven Google Media Buyer with expertise in

Pay Per Call and

Lead Generation

campaigns

. The ideal candidate will be responsible for strategizing,
executing, and optimizing Google Ads campaigns focused on driving high-intent leads andinbound calls for our clients across various verticals.

Key Responsibilities

  • Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
lead generation and pay-per-call outcomes.
  • Conduct keyword research, competitive analysis, and audience targeting to maximize
ROI.
  • Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call
quality metrics.
  • Collaborate with landing page, design, and content teams for high-converting creatives
and funnels.
  • Monitor campaign performance daily and implement A/B testing strategies.
  • Track conversions using Google Tag Manager, Google Analytics, and other tracking
tools.
  • Stay updated with Google Ads policy changes, trends, and platform features.
  • Generate regular reports with actionable insights and performance metrics.

Requirements

  • 1 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
  • Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score,
etc.
  • Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call
tracking platforms.
  • Strong analytical skills and data-driven mindset.
  • Experience managing large ad budgets with proven ROI.
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Experience with industries like insurance, home services, legal, or healthcare.
  • Knowledge of lead validation, fraud prevention, and call quality assurance.
  • Google Ads Certification is a plus.
Skills: audience targeting,competitive analysis,campaign optimization,communication,google analytics,keyword research,a/b testing,google,google ads,pay per call,google tag manager,pay,performance marketing metrics,campaigns,cpc,lead generation

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Adcanopus Digital Media Pvt Ltd

6 Jobs

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