Media Buyer (Adtech)

What do we need from your end?

• Plan, execute, and optimize international

  CPL (Cost-Per-Lead)

  campaigns across platforms such as Meta, BIGO, Taboola, and others.
• Manage multi-channel

  media buying

  to achieve performance goals (CPL, ROI, and lead volume).
• Build and nurture relationships with

  advertisers

  , agencies, publishers, and traffic networks.
• Oversee daily campaign performance; adjust

  targeting

  ,

  bids

  , and

  creatives

  to maximize results.
• Ensure

  lead quality

  and compliance with

  GDPR

  ,

  CCPA

  , and platform-specific policies.
• Collaborate with internal teams for landing page optimization, ad creatives, and tracking integrations.
• Stay on top of

  industry trends

  , platform algorithm changes, and competitor strategies.
• Analyze data and generate insightful

  performance reports

  to inform decision-making.
• Support

  forecasting

  ,

  budgeting

  , and overall

  strategy planning

  for lead generation efforts.

Requirements

• 2+ years of experience

  in

  CPL performance marketing

  , ad tech, and

  media buying.

• Proven expertise in

  media buying

  across international markets (USA, UK, etc.), with a strong focus on CPL campaigns.
• Hands-on experience with platforms like

  Meta Ads

  ,

  BIGO

  ,

  Taboola

  ,

  Outbrain

  , and other native/display traffic sources.
• Skilled in

  campaign setup, optimization

  , and achieving performance targets (CPL, ROI, lead quality).
• Experience managing relationships with both

  advertisers

  (agencies & direct clients) and

  supply-side partners

  (publishers, networks).
• Proficient in analytics and tracking tools such as

  Google Analytics

  ,

  Voluum

  , and similar platforms for performance monitoring and reporting.

Location: