11 - 12 years

12 - 14 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a

MarTech & AdTech Solution Architect

to help

optimize, design, and implement

advanced marketing and advertising technology solutions for our clients. This role requires a

strategic mindset

to assess

MarTech/AdTech stacks

, drive

vendor assessments

, and integrate

cutting-edge solutions

into the broader marketing ecosystem.

Key Responsibilities:

MarTech/AdTech Capability Assessment & Optimization


  • Conduct assessments of

    MarTech and AdTech stacks

    to identify gaps and opportunities for improvement.

  • Develop

    use cases and strategies

    to enhance

    utilization of existing platforms

    .

  • Provide recommendations on

    MarTech/AdTech stack optimization

    .

MarTech & AdTech Solution Architecture & Roadmap


  • Plan and design

    MarTech and AdTech solution architecture, vision, and roadmap

    .

  • Ensure solutions align with business objectives,

    marketing strategies, and emerging trends

    .

Business Requirements & Implementation Design


  • Gather business requirements and design

    end-to-end marketing and advertising technology solutions

    .

  • Develop

    processes, workflows, and implementation strategies

    .

Vendor Assessment & Technology Evaluation


  • Research, evaluate, and recommend

    new MarTech/AdTech platforms and suppliers

    .

  • Conduct

    vendor assessments

    to ensure alignment with business goals.

  • Stay informed about

    emerging MarTech/AdTech platforms

    and their

    integration capabilities

    .

Integration & Technology Implementation


  • Work with

    technology teams

    to design and implement integrations (including

    API-based

    integrations) between platforms and vendors.

  • Ensure seamless

    cross-platform functionality

    across the marketing technology landscape.

Regulatory & Compliance Considerations


  • Understand and convey the impact of

    CCPA, GDPR, and other data privacy regulations

    on marketing and advertising technology solutions.

  • Ensure compliance with

    global and regional regulations

    related to data security and consumer privacy.


Ideal Candidate Profile:

Deep Expertise in MarTech & AdTech

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