Marketplace Ads Specialist (Myntra, Amazon & Flipkart Ads)

About the Role

We are looking for a Marketplace Ads Specialist with strong hands-on experience managing advertising campaigns on Myntra, Amazon, and Flipkart. The ideal candidate should be analytical, data-driven, and experienced in optimizing marketplace performance for maximum ROI, visibility, and sales growth.

Key Responsibilities

Myntra Ads

• Plan, create, and optimize campaigns on Myntra (MPP).
• Manage CPC, ROAS, conversions, and visibility for product listings.
• Strategize ad spends during events, new launches, and sales campaigns.
• Monitor daily performance and adjust budgets/bids to achieve targets.
• Collaborate with the marketplace team to maximize exposure and conversions.

Amazon Ads (Amazon PPC)

• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research, bidding strategies, and listing optimization for better ad results.
• Analyze ACoS, TACoS, CTR, CVR, and other performance metrics.
• Manage daily budgets, automate rules (if required), and maintain campaign health.
• Implement strategies for scaling campaigns and reducing unnecessary spend.

Flipkart Ads

• Create and manage CPC campaigns on Flipkart Ads.
• Optimize ad placements to improve ROAS, product visibility, and conversions.
• Monitor campaign performance and adjust strategies based on analytics.
• Coordinate with Flipkart account managers on ad opportunities and best practices.
• Plan promotions around Big Billion Days, seasonal events, and brand initiatives.

General Responsibilities

• Track daily, weekly, and monthly performance across all marketplaces.
• Create dashboards, reports, and insights for management.
• Stay updated on marketplace algorithm changes, trends, and ad opportunities.
• Coordinate with internal teams (content, design, operations, sales) to improve campaign effectiveness.
• Enhance product visibility and sales using data-driven marketing strategies.

Required Skills & Qualifications

• Proven experience in Amazon Ads, Flipkart Ads, and Myntra Ads.
• Strong knowledge of marketplace metrics such as ROAS, ACoS, TACoS, CTR, CPC, CVR, etc.
• Hands-on experience with analytics tools (Amazon Reports, Myntra MPP, Flipkart Console, Excel/Sheets).
• Ability to manage multiple campaigns and optimize continuously.
• Strong analytical, problem-solving, and communication skills.
• Understanding of e-commerce growth strategies and marketplace dynamics.