Performance Marketing Manager (YouTube, Google Ads, Meta Ads)- Urgent

5 - 10 years

8 - 15 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

!!!Immediate Joiner Preferred!!!!

Performance Marketing Manager (YouTube, Google Ads, Meta Ads)

About the Role

Performance Marketing Manager

Key Responsibilities

  • Plan, execute, and optimize

    paid media campaigns

    across

    YouTube Ads, Google Ads (Search, Display, Performance Max), and Meta Ads (Facebook & Instagram)

    .
  • Manage and optimize

    monthly ad spends in excess of $100K

    , ensuring maximum ROI and efficient CAC (Customer Acquisition Cost).
  • Develop and execute

    growth strategies

    tailored for

    D2C eCommerce brands

    and

    SaaS businesses

    .
  • Conduct

    A/B testing

    across creatives, audiences, placements, and bidding strategies.
  • Own end-to-end campaign management: from setup and tracking to reporting and optimization.
  • Work closely with creative, product, and analytics teams to ensure campaign success.
  • Monitor key performance metrics (ROAS, CAC, LTV, CTR, CVR) and proactively recommend improvements.
  • Stay up to date with

    industry trends, new ad formats, and platform algorithm changes

    .
  • Build

    scalable playbooks

    for campaign execution and optimization.

Requirements

  • 5+ years of hands-on experience

    in digital advertising with a strong focus on

    YouTube Ads, Google Ads, and Meta Ads

    .
  • Proven experience handling

    budgets of $100K+ per month

    .
  • Strong expertise in

    D2C eCommerce

    and

    SaaS growth marketing

    .
  • Deep understanding of

    media buying, attribution models, and tracking tools

    (GA4, Google Tag Manager, Mixpanel, AppsFlyer, etc.).
  • Analytical mindset with proficiency in

    Excel/Google Sheets, Looker Studio, or other reporting tools

    .
  • Strong creative testing background with the ability to guide content strategy for ads.
  • Excellent communication and project management skills.
  • Certification in

    Google Ads / Meta Blueprint

    is a plus.

Nice to Have

  • Experience scaling

    international campaigns

    across multiple geographies.
  • Familiarity with

    affiliate, influencer, and programmatic advertising

    .
  • Hands-on knowledge of

    automation tools and AI-driven campaign optimization

    .

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