Google Media Buyer

About VGL Group

electronic retailer of jewelry and lifestyle products

Multi-Channel Presence

TV, e-commerce, and digital retail platforms

• Shop LC (USA)

  Live broadcasts to 60M+ homes

  with a strong e-commerce presence.

• TJC, UK

  Reaches 27M+ homes

  through TV and digital platforms.

• Shop LC Germany

  Broadcasts to 40M+ homes

  , expanding VGL s European market presence.

• Ideal World (UK)

  Acquired in

  2023

  , a leading UK

  teleshopping & digital sales platform

  .

• Mindful Souls

  Acquired in

  2023

  , a fast-growing

  subscription-based e-commerce brand

  focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds

  VGL s flagship

  one-for-one meal program

  has provided

  99M+ meals

  to schoolchildren in India, the US, and the UK.

• Employee Volunteering

  Encourages employees to

  donate two hours monthly

  for charitable activities.

• Sustainability Commitment

  Focused on

  renewable energy, waste reduction, and green initiatives

  .

• IGBC Award Winner

  Recognized for excellence in

  green built environments

  at its Jaipur SEZ unit.
• Assigned a

  Combined ESG Rating 72 (Strong)

  from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises

  VGL fosters a

  decentralized, empowered work culture

  , enabling

  small, agile teams

  to drive innovation and ownership.

• Talent Density & Meritocracy

  Prioritizing

  high-performance teams, rewarding talent, and a culture of excellence

  .

• GPTW Certified

  Recognized as a

  Great Place to Work

  across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award

  Honored by GJEPC for being

  India s largest exporter of silver and colored gemstones

  .

• Operational Excellence

  A strong track record in

  value-driven retail and customer-centric growth

  .

• Research, implement, and execute Google advertising strategies for Mindfulsouls eCommerce products across multiple Google Ads platforms, including Search, Display, YouTube, Shopping, and pMax.
• Analyze, supervise, and optimize the Google advertising configuration to achieve objectives efficiently.
• Utilize advanced analytical tools to produce performance reports and provide recommendations for improvements.
• Manage varied budgets while meeting specified CPA/ROAS targets for distinct product categories.
• Take full responsibility for defining and prioritizing actions to maximize return on ad spend.
• Research, implement, and execute Microsoft advertising, Criteo, Google, MS ads .

• Constantly reviewing success and look for improvements to campaigns.
• A great problem-solving mentality that s able to overcome obstacles and find solutions.
• An ambitious, energetic self-starter.
• Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
• Takes responsibility and initiative for actions, projects and people.

• MBA degree is must.
• Minimum 3 years experience actively managing Google Ads accounts
• Strong experience in Google Shopping & Merchant Center
• Ideally holding a Google AdWords Certification
• Ecommerce Exposure is must
• Strong Excel skills
• Strong Knowledge of Google Analytics
• Good written and verbal communication skills