Marketing Support Engineer

Voestalpine Vae Vkn

1 - 5 years

2 - 4 Lacs

sonipat

Posted:1 week ago| Platform:

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Skills Required

technical services marketing customer support sales support technical support international technical support troubleshooting technical customer support technical troubleshooting after sales support product support technical process software support

Work Mode

Work from Office

Job Type

Full Time

Job Description

enhances marketing strategies and campaigns by applying their engineering and product expertise

Technical expertise and support
: Acting as an internal subject matter expert, they assist the sales and marketing teams by developing and contributing to technical marketing materials, content, and demonstrations. This includes creating technical presentations and documentation that simplify complex product features for non-technical audiences.
Campaign execution and optimization
: These engineers play a key role in the technical implementation and execution of digital marketing campaigns. They may manage email campaigns, build out landing pages, and set up analytics to track performance and optimize tactics through A/B testing.
Data analysis and reporting
: They use analytical skills to research market trends, analyze campaign performance metrics, and provide data-driven insights to inform marketing strategies. They often create and manage dashboards to monitor key performance indicators (KPIs) and report findings to key stakeholders.
Marketing technology management
: A core function involves managing the technology ecosystem that powers marketing efforts. This includes integrating various marketing tools, such as CRM and marketing automation platforms, to create seamless workflows and ensure consistent data flow.
Product and customer feedback
: Marketing Support Engineers collaborate with product development and engineering teams, using customer feedback to inform product messaging and positioning. They also provide direct technical support to customers to resolve product issues and ensure high customer satisfaction.

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