Marketing Specialist

We are seeking a Marketing Specialist to join the ViewSonic India team. The successful candidate will be responsible for executing and managing ViewSonic’s marketing efforts to promote its products and services. Key areas involved area would as below:

Channel and BTL Marketing, Events

• Managing Channel Marketing activities to ensure consistency and seamless integration of all marketing material and messaging.
• Execution and implementation of Go-to-market strategies through BTL activities.
• Ensure all print materials are prepared as per Guidelines and effectively deployed in the market.
• Plan and execute branding materials like in-shop decoration (Signboard; in-shop decoration; POSM; Shop-in-Shop)
• Plan to participate in exhibitions and fairs and ensure all branding guidelines are met. Execute the same to display products properly and explain FAB (features, advantages, and benefits) properly.
• Prepare EDM/ Videos and effective product materials, plus schemes, and ensure those are sent to the channel regularly.
• Plan for all marketing giveaways for events and dealer engagement.

Social Media, Lead generation & Digital Content Creation:

• Produce engaging social media content (images, reels, and short-form videos).
• Maintain an archive of digital assets for marketing use.
• Day-to-day management of ViewSonic social media accounts, including content planning, posting, and engagement.
• Develop creative content, including captions, blog posts, and short-form videos for digital marketing.
• Lead generation through social media platforms
• Analyze social media trends, audience insights, and campaign performance to optimize engagement.
• Respond to customer inquiries and feedback across digital platforms to maintain brand reputation.

Job Requirements

• At least 3 years of experience in a channel marketing/marketing role with an agency or similar profile. Having social media experience will be a plus.
• Educated to degree level or equivalent, preferably in marketing or business
• High level of enthusiasm and drive used to self-start, inspire and motivate others
• Ability to build relationships and work collaboratively both internally and externally