Marketing Specialist

**Job Description:** **Role Overview:** As a Marketing Specialist at SCG India, you will play a crucial role in building the brand, executing demand-generation campaigns, and supporting sales with compelling narratives and tools. Your creativity, strategy, and execution will be instrumental in shaping SCG's image in India and beyond, blending innovation, sustainability, and customer value in the fast-growing infrastructure ecosystem. **Key Responsibilities:** - Develop and implement marketing campaigns to enhance SCG's visibility and market positioning. - Create promotional content, case studies, and sales tools to effectively communicate SCG's value to customers. - Lead digital marketing initiatives, including social media, online campaigns, and performance tracking. - Organize customer events, trade fairs, and exhibitions to showcase SCG solutions. - Conduct market research to gain insights into customer preferences, industry trends, and competitor movements. - Collaborate with sales, technical, and product teams to align marketing activities with business objectives. - Support internal and external communication programs, including employer branding initiatives. **Qualifications:** - Bachelor's degree in Marketing, Business, Communications, or related fields. - Minimum of 4 years of experience in marketing, with exposure to B2B or construction-related industries considered advantageous. - Proficient in content development, communication, and project coordination. - Familiarity with digital marketing tools and analytics platforms is a plus. - New graduates with ambition and learning agility are encouraged to apply. If you join SCG India as a Marketing Specialist, you will have the opportunity to shape the brand journey in India, gain exposure to regional initiatives, engage in cross-border collaboration, and learn international best practices. This role offers pathways to leadership in branding, communications, and strategic business development across Asia.,