Marketing Specialist / Manager

We are seeking an experienced and results-driven Marketing Speciialist/Manager to join our team. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. You will oversee marketing campaigns, manage branding initiatives, and collaborate with cross-functional teams to achieve business growth.

Roles and Responsibilities

• Develop and execute marketing strategies to drive business growth, leveraging expertise in branding, content creation, data analysis, email marketing, SEO, social media, and advertising.
  
• Collaborate with cross-functional teams to create engaging campaigns that meet customer needs and align with company goals.
  
• Conduct market research to identify trends, opportunities, and challenges; analyze results to inform future marketing initiatives.
  
• Manage multiple projects simultaneously while prioritizing tasks effectively using project management tools like CRM software.
  
• Stay up-to-date on industry developments through continuous learning and professional development.

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Plan, execute, and monitor multi-channel marketing campaigns (digital, print, social, events, etc.).
• Manage and optimize companys online presence, including website, SEO/SEM, email campaigns, and social media.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Oversee brand management and ensure consistency across all platforms.
• Collaborate with sales and product teams to generate qualified leads and support revenue growth.
• Manage budgets, track ROI, and prepare detailed reports on marketing performance.
• Lead and mentor the marketing team to deliver creative and impactful campaigns.
• Organize and participate in promotional events, exhibitions, and trade shows.
• Establish relationships with external vendors, agencies, and media partners.