Marketing Specialist

As a Marketing Generalist at our company located in Gurugram, India (Hybrid/On-site), you will be responsible for developing and implementing innovative marketing strategies to drive growth for our SaaS platform. Your expertise in digital marketing, AI-powered tools, and performance-driven campaigns will play a crucial role in scaling brand awareness, lead generation, and customer engagement. Your key responsibilities will include the development and execution of multi-channel marketing campaigns such as SEO, PPC, email, social media, and content. You will utilize AI tools like ChatGPT, Jasper, and Canva AI for content creation and optimization. Managing and updating website content using platforms like Webflow will be an essential part of your role. Analyzing marketing data to refine strategies and maximize ROI, as well as collaborating with internal teams to align marketing efforts with business goals, will also be key responsibilities. To be successful in this role, you should have 1-3 years of experience in digital marketing and proficiency in Webflow or similar content management tools. Hands-on experience with AI-driven marketing tools like ChatGPT, SEMrush, and Canva is required. Strong analytical skills using Google Analytics for data-driven decision-making, as well as excellent communication, adaptability, and teamwork skills are essential for this position.,