Marketing Specialist-China

Job Description

Position Overview: We are seeking a dynamic and detail-oriented Marketing Specialist to join our International Marketing team. As a Marketing Specialist, you will play a pivotal role in supporting the marketing efforts for Epiq’s Legal Solutions offering across the Asia-Pacific markets. You will work closely with the marketing team to execute marketing campaigns and assist in the development of marketing collateral and web pages. Key Responsibilities: Content Development: Collaborate with the stakeholders to create and curate compelling content including presentations, sales materials, case studies, whitepapers, and webinars. Campaign Management: Assist in the planning, execution, and optimization of marketing campaigns across various channels (e.g., email, social media, content marketing), including managing the translation process. Monitor campaign performance and provide regular reports, insights, and recommendations for improvement. Event Coordination: Support the planning and execution of events, including webinars and industry conferences. Lead Generation and Nurturing: Assist in lead generation efforts through various channels, including email marketing, webinars, and targeted outreach campaigns. Market Research and Analysis: Conduct market research to identify trends, competitive landscape, and potential areas for business expansion. Qualifications: Bachelor's degree required. 5-6 years’ experience in marketing or a related role, ideally in the legal, business services, or B2B technology sectors. Excellent written and verbal communication skills. Experience writing for B2B, technology, or legal industry is a bonus. Professional proficiency in Simplified Chinese (Mandarin) or Cantonese is required for this role, to support regional campaign execution and communication needs. Proficient in marketing software and tools (e.g., CRM, email marketing platforms, analytics tools). Strong analytical skills and ability to interpret data to make informed decisions. Highly organized with exceptional attention to detail. Ability to work independently and collaboratively in a fast-paced environment.