12 - 18 years
0 Lacs
Posted:4 days ago|
Platform:
On-site
Full Time
• Deep knowledge of marketing ROI measurement (MMM, lift tests, etc.)
• Strong functional experience across a range of marketing activities
• Good communication skills with ability to manage client-facing responsibilities
• Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision
• Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams
• Encourage adoption of best practices in code management, versioning, and model documentation
• Knowledge of creating/reviewing dashboards
• Experience of digital marketing
• Prior experience of digital transformation experience for large scale clients
• Experience in creating and implementing transformation roadmaps for large scale clients
• Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media
• Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state
• Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client
• Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc.
• Drive thought leadership and prospect new ways
Accenture in India
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