Marketing Operations Associate

Job Description

Who are we, and what do we do?From the humble idea of giving all regional languages a stage to successfully building Indias No.1 social media platform, weve journeyed to turn ideas into reality. At ShareChat and Moj, our short video platform (https://sharechat.com/about ), we have over 325 million users, 80 million creators, and over 2.5 billion shares every month. Ours is a story of disrupting the digital narrative as we build Bharat s content creation ecosystem.An open, honest culture and our values, such as first principles, speed, integrity, user-centricity, and ownership, drive our teams to innovate our products every day. We are on the path to establishing ShareChat as the worlds largest AI-centered social media platform. We are thrilled to offer you the opportunity to solve complex problems at scale, learn with the best minds, pursue unstoppable growth, and, most importantly, make a far-reaching impact.Join us to revolutionize Bharat s content creation ecosystem powered by AI & ML. Scaling ideas to reality is how we do our business! What You ll Do? We are seeking a detail-oriented and process-driven individual to manage the end-to-end setup and optimization of our mobile app advertising campaigns. You will play a critical role in the execution, monitoring, and troubleshooting of campaigns across Meta, Google Ads, and other performance channels. This role requires technical precision, strong platform expertise, and the ability to collaborate cross-functionally to ensure flawless campaign delivery. * Launch, manage, and optimize app install campaigns across Meta Ads, Google App Campaigns (UAC), and other digital platforms. * Monitor daily performance metrics (CPI, CPA, ROAS, retention) and make data-backed optimizations to meet campaign goals. * Implement A/B tests across creatives, audiences, placements, and bidding strategies; maintain clear documentation of results. * Handle QA checks for ad creatives, tracking links, and campaign setup to ensure error-free execution. * Troubleshoot performance or delivery issues related to campaign setups, audiences, or tracking discrepancies. * Collaborate with the creative and analytics teams to align campaign assets and measurement frameworks. * Work with MMPs (such as Appsflyer, Adjust, or Branch) to ensure accurate attribution and event tracking. * Stay informed of platform updates, new ad formats, and best practices to continuously improve campaign efficiency. * Support budget pacing, invoicing accuracy, and reporting hygiene across platforms.Who You Are * Bachelors degree with 1-3 years of hands-on experience in ad operations or performance marketing, specifically in mobile app advertising. * In-depth knowledge of Meta Ads Manager and Google Ads, including experience managing Google App Campaigns (UAC). * Proficient in Excel/Google Sheets for data analysis and reporting. * Familiarity with mobile measurement partners (MMPs) like Appsflyer, Adjust, or Branch. * Strong problem-solving and QA skills, with a meticulous attention to detail. * Good understanding of attribution, tracking setups, and user acquisition metrics. * Excellent organizational and communication skills to collaborate effectively with cross-functional teams. * Comfortable in a fast-paced, results-driven environment with shifting priorities.Where you ll be?Location - BangaloreWhy join ShareChat? * We believe in creating economic opportunities for our content creators as a shared purpose. Join us to make a tangible impact for regional Indian audiences. * Grab an opportunity to solve complex problems powered by our AI and ML recommendation system for over 325 million monthly active users, 80 million creators and key partners. * Drive your career growth through our upskilling programs, accelerated by values like speed and ownership. * You get a chance to work with top talent across the globe in a collaborative and learning culture. * Experience growth in a people-first organisation with unparalleled rewards and employee-centric policies, including ESOPs, monthly childcare allowance, insurance, and more.Know more about us: * AI @ ShareChat | AI Projects @ ShareChat * Our Story of Scaling Ideas to Reality * Our Blog