Job
Description
Job Summary: The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive foot traffic, and increase sales across our retail locations. This role requires a creative and analytical thinker with a deep understanding of the retail jewelry market and the ability to manage and inspire a various team. Key Responsibilities: Strategic Planning: Develop and implement marketing strategies aligned with the company's goals and objectives. Conduct market research to identify trends, customer preferences, and competitive landscape. Analyze sales data and market trends to adjust marketing strategies as needed. Analyze market trends to inform marketing strategies. Brand Management: Ensure consistent brand messaging across all marketing channels. Oversee the creation of compelling and cohesive marketing materials, including advertisements, brochures, and digital content. Manage the brands online presence, including the website, social media, and email campaigns. Developing and executing marketing plans that translate into increased brand awareness, sales, and customer engagement. Campaign Development: Plan and execute marketing campaigns, including promotions, events, and product launches. Collaborate with the sales team to develop targeted promotions and sales incentives. Measure and report on the effectiveness of marketing campaigns, using data to optimize future efforts. Planning, developing, and implementing promotional campaigns. Creating targeted email campaigns for current and prospective customers. Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment. Assign tasks, set deadlines, and ensure the timely completion of projects. Provide training and development opportunities to enhance team skills. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenditures and adjust plans as necessary to stay within budget. Partnerships and Collaborations: Build and maintain relationships with media outlets, influencers, and other partners. Coordinate joint marketing efforts with key partners and suppliers. Collaborating with internal and external stakeholders to develop innovative content and campaigns. Customer Engagement: Develop strategies to enhance customer loyalty and retention. Implement customer feedback mechanisms to improve service and product offerings. Analyzing customer feedback to identify trends and opportunities. Channel Management: Managing online and offline channels to maximize reach and engagement. Qualifications: Bachelors degree in Marketing, Business, or a related field; Masters degree preferred. 5+ years of experience in marketing, preferably within the retail or luxury goods sector. Proven track record of developing and executing successful marketing campaigns. Strong leadership and team management skills. Excellent written and verbal communication abilities. Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO. Creative thinking and problem-solving skills. Ability to analyze data and make informed decisions.
