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Marketing Manager

TeamLease Edtech

0 years

0 Lacs

Mumbai Metropolitan Region

Posted:3 months ago| Platform:

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Skills Required

marketing learning strategy strategies seo data content video research analysis positioning messaging planning

Work Mode

On-site

Job Type

Full Time

Job Description

About TeamLease Edtech (https://www.teamleaseedtech.com) TeamLease EdTech ( formerly known as Schoolguru Eduserve) is India’s leading learning solutions company providing comprehensive services across Universities and Corporates. We have an exclusive partnership with 40 of India’s largest Universities across 16 Indian states, we train 3.5 Lakh students on our platform through 9 Indian languages, work with 500 corporates in their upskilling/skilling initiatives and manage over 200 degree, diploma, certificate programs. Key responsibilities - Marketing Strategy & Campaigns ● Develop and execute marketing strategies for B2B and B2C EdTech offerings. ● Plan and manage integrated campaigns across digital (SEO/SEM, social, email, web) and offline channels. ● Track KPIs and use performance data to optimize ongoing campaigns. In-House Content Creation ● Lead creation of high-quality content (videos, blogs, social posts, emailers, infographics) that aligns with brand voice and objectives. ● Collaborate with SMEs, designers, and video editors to produce educational and promotional materials. ● Write compelling ad copies, landing page content, case studies, newsletters, and success stories. Market Research & Analysis ● Conduct competitor analysis and market trends research. ● Generate insights to inform product positioning, messaging, and campaign planning. Preferred: ● Familiarity with the Indian EdTech market /Higher Ed segments. ● MBA in Marketing. Show more Show less

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Marketing Manager