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Marketing Manager, Streaming

Marketing Manager, Streaming

Trusted Media Brands

2 - 4 years

50 - 60 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

promotional campaigns marketing manager google analytics project management social media consumer marketing data visualization microsoft licensing internship

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Consumer Marketing Team at TMB is looking for a Marketing Manager for our Streaming TV product line. This position will report to the Senior Director of Marketing and be responsible for managing a team of two to oversee owned, earned, and paid marketing efforts executed through on-air promos, smart TV on-screen banners, social media, email, newsletter, push notifications, performance marketing and site ads/optimization.
About you:
The ideal candidate for this role is an experienced, data-driven marketer who has worked across owned and earned marketing tactics in support of streaming, TV or other media. You also bring leadership experience, strong problem-solving skills, and a distinct ability to pitch new programming to external partners.
Your day-to-day: (aka Responsibilities)

Ownership of audience growth and the implementation of all streaming earned, paid and owned marketing efforts for Fail Army, The Pet Collective, and At Home with Family Handyman, from campaign ideation to planning, creative tickets, creative approvals and the launch of efforts
Regularly monitor and manage campaign analytics and performance tracking for all streaming efforts within each marketing channel, summarizing information without errors and deriving insights to pivot quickly to maximize viewership
Present quarterly marketing recap decks and upcoming marketing plans based on learnings from prior campaigns
Budget and forecast all paid spend for streaming and apps efforts across platforms
Build relationships and collaborate with over 20 partners in the streaming tv space on co-marketing and promotional campaigns Utilizing those relationships, pitch programming that aligns with partner priorities and provide compelling creative assets for earned promotion space
Collaborate across TMB departments to ensure the content marketing campaigns across mediums are cohesive and cater to the different audiences
Collaborate with Streaming programming team and social media brand directors to determine priorities, compelling content for promotion and optimal marketing strategies to execute

You have: (aka Qualifications)

BA in Marketing, Business, or a related field required
2-4 years non-internship marketing experience

Prior streaming, television and/or media experience is preferred
Performance marketing experience is a plus
Management experience is a plus

Experience working with different analytics, data visualization tools and project management tools (Google Analytics, Looker, Airtable, Jira)
Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
Excellent attention to detail
An ability to prioritize and organize projects for self, internal team, and external partners
Excellent written and verbal communication skills, as well as presentation skills
Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint

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Marketing Manager, Streaming