Marketing Manager

Role & responsibilities

1. ATL/BTL all planning and implementation

2. Develop and implement marketing plans and strategies in line with the

company's vision, brand image

3. Liaison with external bodies including advertising agencies to effectively plan and execute
various events and promotions, communication strategies, PR activities etc.

4. To provide briefs to vendors and ensuring timely and quality delivery

5. Providing a mix of ATL/ BTL / Digital and Social Media as part of campaigns/new product
launches

6. Preparing and managing the annual marketing budget, ensuring that all activities are delivered within defined budgets.

7. Competition mapping and tracking

8. Monthly project ad. Plan preparation in consultation with all branches and day to day co-ordination with ad. agency ensuring timely and quality delivery.

9. Briefing ad. Agency on the for all branding messages with ad. Agency after consulting with person concerned.

10. Handling a team of 3 people to manage activities in Plum5, Digital Marketing and website.

11. Marketing Direction/Planning digital and social media.

12. Planning of media for the above and tracking the same. Co-ordinating end to end activities for TVC/theatre ads.

13. Preparing of proposals for marketing approval, ensuring that all activities are delivered within defined budget approval.

14. Briefing and liaison with ad. Agency for of ads, brochures, leaflets, expo collaterals etc. made by the agency and getting the correction in both creative, facts etc

15. Chalking out a mix of ATL/ BTL / Digital and Social Media as part of campaigns/ new product launches.

16. Christening of new launches and supervising logo preparation for the same.

17. Co-ordination with Planning Dept. for perspectives and walkthroughs. Co-ordination with walkthrough vendor for specific requirements for ads.

18. Co-ordination of agreement execution for third party vendors including hoarding vendors

19. BTL activates like expos, stalls, mall activates etc. Briefing and co-ordinating Designing and physical execution of the stall. Co-ordination of all collaterals needed for these activities. Co-ordination from quotes to payment to vendors.

20. Evaluation of various media proposals of Visual Media, Print Media, Digital from third party agencies and updating the same to management.

21. Liaison with external bodies like press/PR agencies to effectively plan and execute various PR activities.

22. Marketing direction for shoshkeles, web banners and other digital media.

23. Media negotiations and planning

24. Supervision of digital content in the form of ad. agency for digital medium creative

25. Tracking of the response of digital mediums and making adjustments if any.

26. Co-ordination of Photo Shoots of completed projects

27. Co-ordination of Drone shoot of new projects, editing of the same

28. Cost negotiations with various vendors for all marketing expenses.

29. Arranging of ads., online mediums and mailers for all tours abroad

30. Briefing, Supervision, Co-ordination for Audio Visual making, providing data for the same.

31. Merchandising, all collateral co-ordination for Skyline Home expos

32. Interaction with media agency for public relations and blocking of negative news.

33. Content creation for various display devices like D-Poster, Video Walls

34. Finance approval for all marketing proposals.

35. Co-ordination of collaterals for various handing over ceremonies

36. Marketing direction and end to end co-ordination for Corporate videos