Marketing Manager

As the Marketing Specialist/Manager, you will be responsible for developing and executing brand, digital, and retail marketing strategies to drive awareness, engagement, and sales. You’ll play a key role in shaping our brand voice, managing campaigns, and building a strong community of pet parents and partners who love Roth Pets.

Key Responsibilities

• Develop and implement marketing campaigns across digital, retail, and offline channels.
• Manage social media strategy and content creation (Instagram, Meta, YouTube, etc.) to build an engaged pet parent community.
• Plan and execute product launches, influencer collaborations, and brand partnerships.
• Oversee performance marketing, including ad campaigns, lead generation, and ROI tracking.
• Collaborate with designers, agencies, and internal teams to produce creative content (videos, blogs, ads, packaging communication).
• Monitor market trends, competitor activity, and customer insights to inform strategy.
• Support sales and distribution teams with marketing collateral and retail visibility campaigns (POSM, merchandising, etc.).
• Organize and represent the brand at pet events, expos, and trade fairs.
• Measure and report on marketing KPIs to ensure campaign effectiveness.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, or Business Administration.
• 2 years of experience in marketing or brand management, preferably in FMCG, pet care, or D2C startups.
• Strong understanding of digital marketing tools (Meta Ads, Google Ads, SEO, Analytics, Influencer Marketing).
• Excellent written and verbal communication skills with a creative mindset.
• Hands-on experience with content creation, campaign management, and community building.
• Passion for animals and pet care is a big plus!
• Ability to thrive in a fast-paced, entrepreneurial environment.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Education:

• Diploma (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Language:

• english and hindi fluently (Required)

Work Location: In person