The Assistant Field Marketing Actiation Manager, South Asia (Gurugram Based) is part of a network of PR and Social Media actiators across Radisson Hotel Group responsible for eleating a cluster of hotels within a country through innoatie social-first content generation and strong partnerships, engaging the local community, influencers and KOLs.
Bring hotel stories to life through content, partnerships and eents for a cluster of hotels with a focus on icon hotel(s) as those which hae the biggest impact for the company
- Create and eleate in-hotel moments including eents, to maximize engagement opportunities across Social Media and drie isibility for the hotels as ibrant social spaces within the local community
- Actiely participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily aailable to hotel teams
- Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these actiities to key stakeholders within the hotels and area
- Work with the Group s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars
- Support and create an annual Social Media, PR and content actiation plan for icon hotel(s) in alignment with Unit GM and Budgets
- Build an actiities calendar for all key eents happening at the hotels and in destination
- Organize local press eents and influencer trips including profile sourcing, eent ideation, planning and partner coordination (e.g. tourism board)
- Support in deeloping a clear opening support plan for new hotels in the cluster
- Deelop releant local partnerships in line with each hotel brand s core territories such as art, music, gastronomy and the Group s partnership strategy
- Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus drie isibility of hotel actiations within the internal Radisson community
Drie content generation for the cluster of hotels with a focus on icon hotel(s)
- Deelop content aligned to the defined territories by brand such as art, music, gastronomy
- Identify and actiate a local network of content creators in line with the Group s oerall creator strategy to deelop and co-create exceptional content for the hotels
- Engage employees within the hotel cluster to take on the role of Field Actiation Champion to further amplify hotel moments through content
- Ensure all high-quality content is fully maximized and integrated (for example into hotel website, 3rd party sites) and is made aailable within the Group s asset library for broader distribution
- Source User Generated Content from hotels in the cluster including building signals into the in-hotel enironment to stimulate guest sharing (e.g. hashtag isibility)
- Be the brand representatie and ensure all hotels within the cluster are on-brand and that content produced is brand compliant
- Curate locally-say content briefs for the group trael blog aligned to each brand s territories
- Drie social-first ideo production for the hotel cluster with a clear understanding of social platform differences when it comes to ideo requirements
- Brief the Group s internal production agency to deelop raw ideo content into on-brand formats
- Ensure localization of brand assets, working closely with area and corporate functional specialists to ensure hotels leerage campaigns and initiaties
Enhance isibility and awareness of the cluster of hotels with a focus on icon hotel(s)
- Identify locally releant influencers to drie isibility locally and within the hotel cluster s feeder markets aligned to the Group s global influencer strategy with a focus on long-term partnerships
- Manage influencer sourcing, relationships and reporting with the dedicated influencer tool
- Run the influencer office for the hotel cluster answering all incoming influencer requests
- Support hotel marketing teams or agency with global creatie brand PR campaigns where needed to eleate our brands in line with the defined territories and eleate the actiations locally
- In partnership with local PR agency (if any) to build a network of local influencers, tastemakers, journalists and KOLs to attend key moments and eents at our icon hotel(s)
- Maximize partnership opportunities including tourism boards
Manage the Social Media presence for the cluster of hotels
- Act as Community Manager for the cluster of hotels co-managing hotel social media channels (Facebook and Instagram)
- Support hotel marketing teams or agency in building an editorial content plan for the hotel cluster in line with the Group s Social Media guidelines with a focus on Instagram including publishing & community engagement
- Ensure hotel social presence is on-brand and audited as per defined Social Media guidelines
Key roles and responsibilities:
- Drie social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and eleate our brand positioning, with a focus on icon hotel(s)
- Create innoatie content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution
- Support on property marketing teams or agency in creation and roll out a full actiation plan for icon hotel(s)
- Lead creation and roll out a full actiation plan for new openings within the Cluster
- Forge relationships with local influencers and content creators to drie isibility for the hotels and co-create exceptional content
- Support to manage on property marketing teams or agency within the hotel cluster to manage social media accounts (Facebook, Instagram) including community engagement and Publishing
- Actiate the defined brand territories through content, partnerships and eents within the hotel cluster
- Be the brand representatie to ensure all hotels in the cluster are on-brand and content produced is brand compliant including digital presence
Competencies & skills requirements
- Bachelor s degree or equialent in Adertising, Journalism, PR/Communications, Marketing or similar
- Minimum 3 years in a Consumer PR or Social Media role
- Experience in hospitality is a plus
- Fluency in English both written and spoken, and knowledge of the local language
- Expert knowledge of PR & social media, always up to date on the latest trends
- Must hae a strong network of local influencers, tastemakers, and journalists in the country
- Experience using tools for Social Media management (e.g. Sprinklr)
- Knowledge and experience working with influencers
- Expert in social entertainment formats from written & imagery to audio & animation
- A creatie mindset with a clear understanding of what makes great content
- Strong attention to detail a belief that details really matter
- Digitally say
- Positie energy
- Highly collaboratie - ability to work together with different departments
- Good organizational and prioritization skills with ability to naigate competing priorities and work for multiple hotels and stakeholders
