Marketing Manager

AREAS OF RESPONSIBILITY

§ Development of a Marketing Plan aimed at stimulating business from the domestic leisure market specifically.

§ Responsible for campaign and project management of all media placements.

§ Source opportunities for inclusion of the hotel on major clients’ intranet sites to stimulate leisure business.

§ Management and evolutionary development of the hotel brochures, printed material, advertisements, documents and promotional material.

§ Increasing brand awareness within all market segments.

§ Management of online marketing activities and research of all new accommodation websites for the hotels inclusion; ensuring competitiveness in both availability and price.

§ Source marketing opportunities with the various travel websites.

§ Make recommendations to revenue management on competitive pricing on an as needed basis.

§ Development of our past guest database to be utilised in targeted email/mailing programs.

§ Continual exploration and implementation of leisure marketing opportunities which will drive business into the hotel, with particular emphasis on third party promotions.

§ Preparation of weekly report.

§ Undertake site inspections and/or entertainment of clients, as appropriate.

§ Participate in weekly sales meeting and other unscheduled meetings, as required.

§ Actively participate in the compilation of the annual business plan for Sales and Marketing and any other reports requested.

§ Represent the hotel/brand at relevant industry events.

§ Ensure thorough understanding of all the brand sales and marketing programs.

REQUIREMENTS

§ Minimum one - three years hotel marketing experience

§ Local market knowledge preferred

§ High school diploma required, bachelor’s degree preferred

§ Experience managing to brand standards

§ Able to collaborate effectively with other hotel employees and managers to ensure teamwork

§ Proficient computer skills including Microsoft Office suite

§ Strong verbal and written communication skills

§ Strong negotiation skills

§ Ability to travel