Marketing Manager

Key Responsibilities

• Strategy Development:

  Create and implement comprehensive marketing plans and strategies to meet business objectives.

• Campaign Management:

  Oversee the planning and execution of marketing campaigns across various platforms, including digital, social media, Exhibitions, Trade Shows, and traditional advertising.

• Market Research:

  Conduct market research and analyse consumer trends to identify new opportunities and inform marketing decisions.

• Brand Promotion:

  Develop initiatives to build and maintain a positive brand image and public relations.

• Budget Management:

  Manage and optimize marketing budgets to ensure efficient allocation of resources and maximize ROI.

• Performance Analysis:

  Track key performance indicators (KPIs), analyse campaign data, and provide feedback to improve future initiatives.

• Team Leadership:

  Lead and mentor a marketing team, fostering collaboration and directing the overall marketing strategy.

• Cross-Functional Collaboration:

  Work closely with sales, product development, and creative teams to ensure consistent messaging and aligned strategies.

• Product Launches & Events:

  Coordinate and execute product launches, promotional events, and other marketing initiatives.

Essential Skills

• Strategic thinking and planning.
• Data analysis and interpretation.
• Campaign management.
• Budget management.
• Digital marketing expertise (SEO, social media, email).
• Leadership and team management.
• Communication and collaboration.
• Market research and competitor analysis.