Marketing Manager

Job Description

Job Summary Lansum & MK Realty is looking for a dynamic and experienced Marketing Manager with a strong focus on traditional marketing and a sound understanding of digital marketing to drive visibility, lead generation, and brand positioning for our flagship high-rise residential project. The ideal candidate must have in-depth knowledge of Hyderabad's geography to plan effective offline campaigns, and must be capable of coordinating with digital agencies to align and support online efforts. Key Responsibilities Traditional Marketing & Local Outreach Design and execute comprehensive offline campaigns including print ads, hoardings, society activations, site branding, BTL promotions , and real estate expos . Identify high-impact hoarding locations and lead-catchment areas across Hyderabad based on local demographics and traffic patterns. Oversee development and distribution of marketing collaterals like brochures, flyers, project standees , and branding kits. Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives. Digital Marketing Coordination Work closely with digital marketing agencies to plan and monitor campaigns across Google Ads, Meta Ads, SEO, emailers , and project websites. Ensure alignment between digital creatives and offline campaigns for cohesive messaging. Review performance dashboards (leads, CTR, engagement, CPL) and guide digital agencies with on-ground insights for improved targeting. Provide offline input for retargeting, geo-targeted ads, and content personalization. Lead Generation & Customer Engagement Plan and implement lead generation campaigns through both traditional and digital channels. Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates. Support loyalty and referral programs through coordinated marketing. Agency & Vendor Management Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts. Ensure timely execution of marketing plans within approved budgets. Build strong relationships with local vendors, media houses, and promotion partners. Market Research & Competitive Insights Conduct regular market research and competitor tracking to identify emerging trends and positioning strategies. Analyze performance data to improve future campaigns and channel allocation. Team Leadership & Budget Oversight Lead and mentor the marketing team, assign tasks, and set clear goals. Manage and optimize the marketing budget across traditional and digital mediums. Report key performance metrics and campaign insights to senior management. Qualifications & Skills Bachelors degree in Marketing, Business Administration, or Mass Communication. 10+ years of marketing experience, with a strong background in traditional real estate marketing . Solid knowledge of Hyderabads geography, real estate micro-markets, and target buyer zones. Working knowledge of digital platforms (Google Ads, Meta, SEO, website performance, CRM tools). Strong coordination, analytical, and project management skills. Excellent communication and vendor negotiation skills. Preferred Experience in marketing high-rise residential projects . Strong local media and outdoor agency network. Proficiency in Telugu and English for better regional communication. Benefits Key leadership role in a marquee real estate development Opportunity to work on both legacy marketing and modern media coordination