Marketing Manager

Greetings from India Pharma People

We are Hiring for Marketing Manager or Sr. GPM for Cardio Diabetic Division

Ludhiana
Mumbai Budget- up to 20 to 30 LPA

Contact :Satish Sanhotra - 9767790833

Mail id : ipp@indiapharmapeople.com

Please find the proposed JD of Senior GPM /MM

Key Responsibilities:

Brand Strategy & Management

• Develop and implement comprehensive brand strategies to meet business objectives.
• Manage brand lifecycle, positioning, segmentation, and market differentiation.
• Conduct SWOT and market analysis to guide brand direction.
• Drive new product launches, relaunches, and campaign development across channels.

Conference & Scientific Event Management

• Identify strategic scientific and industry conferences aligned with brand objectives.
• Lead end-to-end conference planning from negotiation with organizers to on-ground execution.
• Coordinate branding, promotional materials, stall design, logistics, and HCP engagement at events.
• Liaise with internal stakeholders (sales, medical, regulatory) to ensure compliance and impact.
• Track ROI and post-conference analysis for continual improvement.

Sales Enablement & Field Coordination

• Align marketing activities with sales teams to boost field execution.
• Provide sales force with scientific tools, promotional aids, and training.
• Participate in cycle meetings, field visits, and KOL interactions.

Team & Cross-Functional Leadership

• Lead and mentor Product Managers/Product Executives in day-to-day brand management.
• Collaborate with Medical Affairs, Supply Chain, Regulatory, Sales Training, and Finance.
• Guide agency partners (creative, media, digital) to execute high-impact campaigns.

Budgeting & Profitability

• Own P&L responsibility for assigned brands.
• Plan and control marketing spends, ensuring maximum ROI.
• Optimize pricing, schemes, and promotional strategies to enhance profitability.

Skills:

• Strong strategic thinking and execution ability
• Excellent communication, negotiation, and presentation skills
• Project management and vendor coordination
• Field orientation and customer-centric mindset
• Digital and omnichannel marketing exposure

KPIs / Success Metrics:

• Brand revenue and market share growth
• Successful execution of national/regional conferences and CMEs
• Field force satisfaction and engagement
• ROI on marketing spends
• Timely and impactful product launches

Please share CV at ipp@indiapharmapeople.com or whatsApp at 9767790833

Regards

Jai Hind

Satish Sanhotra

India Pharma People

9767790833