Marketing Manager - Events

Scope of Work

**Role**: Marketing Manager - Events

**Location**: Mumbai / Mira Road

**Reporting To**: Marketing Manager, India

**Engagement Type**: Permanent

Job Summary:

Marketing Manager-Events

Objective

To plan, execute, and support marketing initiatives across India, with a focus on B2B tech, channel marketing, event management, and sales alignment. The role ensures continuity and success during a critical leave of absence and contributes to demand generation and partner enablement programs.

Key Responsibilities

Marketing Execution (India-Focused)

• - Organize and manage India-based tradeshows and regional industry events.
• - Oversee all event logistics, including approvals, budgeting, and funding coordination.
• - Create and share event-related content for internal and external promotion via social media and communication channels.

Sales Support & Enablement

• - Collaborate with the India sales team to provide localized marketing support.
• - Generate Leads by connecting with customers and work on their queries.
• - Provide sales enablement materials including presentations, brochures, and campaign content.
• - Facilitate seamless communication between corporate marketing and regional sales to align strategies and messaging.

Partner Engagement & Campaign Management

• - Plan and execute quarterly/monthly partner webinars.
• - Assist in organizing partner summits with the channel and government teams.
• - Guide partners on joint marketing activities and evaluate their marketing plans for effectiveness.
• - Support execution of co-branded campaigns and oversee MDF utilization and tracking.

Planning, Reporting & Analysis

• - Prepare and present campaign performance and KPI reports on a regular basis.
• - Collaborate with internal teams to ensure campaign objectives and ROI are met.
• - Track, measure, and report effectiveness of all initiatives through CRM and PRM platforms (e.g., HubSpot, Salesforce, Allbound).

Deliverables

• - Minimum 2-3 events executed per quarter (including webinars, summits, tradeshows)
• - Monthly marketing performance report including KPIs and partner activities
• - 2 co-branded campaigns and MDF plans per quarter
• - Quarterly partner enablement calendar

Required Skills & Tools

• - CRM: HubSpot, Salesforce
• - PRM: Allbound or equivalent
• - Microsoft Office Suite: PowerPoint, Word, Excel
• - Strong communication and presentation skills
• - Ability to manage digital and in-person marketing initiatives

Travel Requirement

Travel within India as required for Customer meetings and execution of events and partner engagements.