Marketing Manager

Job Description:

We are looking for a highly motivated and creative Marketing Manager to lead our marketing efforts in the EdTech sector. The ideal candidate will be responsible for planning and executing both online and offline marketing strategies to drive student acquisition, enhance brand visibility, and support business growth.

Key Responsibilities:

• Develop and execute integrated marketing strategies tailored to the education sector.
• Plan and manage offline marketing activities such as school/college outreach programs, seminars, education fairs, and branding at partner institutions.
• Oversee digital marketing campaigns including social media, paid ads, SEO/SEM, and email marketing.
• Collaborate with academic and sales teams to support lead generation and conversion efforts.
• Manage marketing budgets, negotiate with vendors, and ensure ROI-driven campaigns.
• Analyze performance metrics to optimize campaigns and improve marketing effectiveness.
• Supervise the creation of marketing materials – brochures, banners, videos, and content.
• Build strong community engagement through student events, influencer marketing, and partnerships.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in marketing, preferably in the EdTech or education sector.
• Hands-on experience in offline marketing and on-ground activation campaigns.
• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, CRM platforms).
• Strong communication, leadership, and project management skills.
• Ability to travel for on-ground marketing events when required.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Work Location: In person