Marketing Manager

Role Overview:

The Marketing Manager will lead and execute all marketing initiatives across Desapexs service and product verticals. This role requires a balance of strategic thinking and hands-on execution ensuring brand consistency, timely delivery, and strong collaboration across departments.

The ideal candidate will be proactive, data-driven, and capable of managing end-to-end marketing processes from planning and coordination to execution and analysis. The role demands initiative, clear communication, and ownership over deliverables.

Key Responsibilities:

• Develop and maintain a

  monthly content calendar

  covering campaigns, social media, blogs, case studies, and marketing materials.
• Analyze

  market trends, audience behavior, and competitor activities

  to identify opportunities and prepare actionable forecasts.
• Collaborate with leadership to design

  marketing strategies

  that align with Desapex’s product roadmap and business goals.
• Take ownership of

  end-to-end marketing campaigns

  , including branding, advertising, and promotional initiatives.
• Manage

  cross-department communication

  to gather inputs, approvals, and content on time ensuring no delays in execution.
• Work closely with the

  technical, and sales teams

  to produce consistent, high-quality marketing materials.

• Oversee brand communication

  , ensuring all external-facing content maintains consistency in tone, message, and visual standards.

• Promote Desapex’s brand

  at trade shows, conferences, and major industry-related events collaborating with internal teams for presentations and collaterals.
• Identify opportunities for

  partnerships, PR coverage, and industry recognition

  to strengthen brand positioning.
• Stay

  informed of emerging marketing trends, tools, and best practices

  , and apply them to strengthen Desapex’s communication strategy.

Skills & Competencies:

• Strong communication and coordination skills across multiple departments.
• Excellent understanding of

  digital marketing, branding, and B2B campaigns

  .
• Ability to work independently, take ownership, and drive projects to completion.
• Analytical mindset for interpreting market data and campaign performance.
• Creative thinking with a solid sense of

  design, storytelling, and brand tone

  .
• Familiarity with tools like

  zoho social/hootsuite, Google Analytics, Canva/Adobe Suite, and LinkedIn Campaign Manager

  .

  Role & responsibilities

Preferred candidate profile