Marketing Manager BTL

Responsibilities

We're looking for a seasoned Marketing Manager BTL to join our dynamic team in Jaipur and play a key role in crafting and executing successful marketing campaigns that drive brand awareness, customer engagement, and sales growth. You'll have a 5-6 year track record of success in BTL (Below-the-Line) marketing initiatives, with a passion for the dairy industry and a deep understanding of the market.

Responsibilities:

• Develop and implement comprehensive BTL marketing strategies aligned with Provilac's brand identity and business objectives.
• Conceptualize and execute impactful BTL campaigns, including in-store promotions, sampling initiatives, events, and social media engagement strategies.
• Collaborate with internal teams (Sales, Operations, Design) to ensure seamless campaign execution and brand consistency.
• Monitor campaign performance, analyze data, and generate reports to measure ROI and optimize marketing effectiveness.
• Stay abreast of industry trends and competitor activity, identifying new opportunities to reach and engage our target audience.
• Manage marketing budgets and ensure efficient resource allocation.

Desired profile of the candidate

• 5-6 years of proven experience in BTL marketing in the FMCG or dairy industry.
• Strong understanding of the Jaipur market and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to develop and execute successful marketing campaigns within budget and deadlines.
• Passion for the dairy industry and a deep understanding of its marketing nuances.
• Excellent analytical and problem-solving skills.
• Time management and organizational skills.

Qualification

Any Graduate.

Fluent English Communication

• Excellent communication, presentation, and interpersonal skills.

Location of Candidate :