Marketing Manager

Key Responsibilities:

Internal Marketing Calendar

• Work with internal teams to ensure seamless rollout of annual marketing calendar.
• Track performance and provide feedback to refine creative and content directions.

Campaign Execution & Coordination

• Translate business requirements and goals into creative briefs that can be given as action plans to agencies, coordinating with agencies for creative rollouts and deliverables.
• Ensure all center launches, seasonal campaigns and promotions go live on time with high creative quality.

Content & Copywriting

• Lead creative content for both performance and organic content be it sharp headlines, snappy captions, engaging scripts, videos, or using AI to generate new-age visuals.
• Be able to direct impactful, on-brand copy for social media, campaigns, reels, community posts, internal comms and all digital platforms.

Social Media Management

• Build monthly social media calendars and decks in collaboration with creative partners.
• Independently create and post stories, reels and other native formats for Instagram and LinkedIn, if need be.
• Stay on top of trends and viral formats to keep the brand culturally relevant.

Digital Marketing Support

• Collaborate with the in-house Digital Marketing Lead for execution of SEO, SEM, analytics, and paid campaigns.
• Lead digital brand initiatives such as ideation and execution of podcasts, webcasts, audiocasts etc.

Community Engagement & Tenant Experience

• Be the face of BuzzWorks at centers regularly engage with tenants, organize small-format events, and capture UGC.
• Build long-term engagement through community platforms, feedback loops, and meaningful on-ground touchpoints in collaboration with the internal Events Lead.
• Plan UGC drives, internal campaigns, and micro-events with Center Managers to boost brand stickiness.

Events, Partnerships & Influencers

• Execution of brand outreach initiatives (on-ground and digital) including influencer marketing, event participation, brand / content collabs, and activations.
• Lead and executive experiential marketing initiatives on-ground.

Ideal Candidate Profile:

• Graduate/Postgraduate in Marketing, Communications or related fields
• 6-8 years of experience in brand content creation, copywriting, and community engagement
• Hands-on with social media platforms (especially Instagram & LinkedIn) and basic content production tools
• Strong copy skills
• Energetic, people-friendly, and confident in engaging directly with tenants and community members
• Comfortable working with agencies but also excited to roll up sleeves and “do it yourself”
• Highly organized and deadline-driven, with a good eye for detail and aesthetics
• Bonus: Prior experience in co-working, lifestyle brands or start-ups