Marketing Manager

Company Description

Bandhan Tours Pvt Ltd. has been curating extraordinary travel experiences for over 11 years. With a focus on creating personalized, safe, and seamless journeys, the company has proudly served nearly 25,000 satisfied travelers. Specializing in both domestic and international destinations, Bandhan Tours combines passion and expertise to craft adventures packed with discovery and unforgettable memories. Every trip is designed to go beyond being a vacation, turning it into a story to cherish forever.

Role Description

Marketing Manager (4-8 yeras)

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and execute annual marketing strategies aligned with revenue goals.
• Lead brand positioning, travel product promotions, and GTM (Go-to-Market) plans.
• Conduct market research, competitor analysis, and customer segmentation for targeted campaigns.
• Identify new opportunities, travel trends, and seasonal demand patterns.

2. Digital Marketing Management

• Oversee performance marketing campaigns: Google Ads, Meta Ads, YouTube, Display, and Retargeting.
• Lead SEO, SEM, content strategy, email automation, and CRM-driven nurture flows.
• Manage website UX, landing pages, and conversion optimization.
• Track KPIs like CPL, CPA, ROI, traffic growth, and conversion rates.

3. Offline Marketing & Brand Visibility

• Plan and execute offline campaigns such as travel expos, roadshows, events, print ads, and outdoor promotions.
• Manage brand collaterals: brochures, catalogues, stands, and event branding.
• Strengthen B2B partnerships and corporate visibility through on-ground marketing initiatives.
• Work with vendors, agencies, and media partners.

4. Team Management & Cross-Functional Coordination

• Lead and mentor a team of digital marketers, designers, content writers, and marketing executives.
• Set KPIs, track performance, and implement regular training and skill development.
• Work closely with Sales, Product, and Operations to align marketing with business targets.
• Manage external creative, digital, and PR agencies.

5. Budgeting, Analytics & Reporting

• Prepare and manage the marketing budget across digital and offline channels.
• Measure campaign performance, optimize budgets, and ensure high marketing ROI.
• Present monthly/quarterly performance dashboards and insights to management.
• Use analytics tools (GA4, Ads Manager, CRM dashboards, automation tools) for decision-making.
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• 6. Content & Brand Strategy

• Oversee creation of high-quality content: blogs, destination videos, reels, emailers, and promotional campaigns.
• Maintain consistent brand messaging across all platforms.
• Build strong storytelling-driven content to inspire travel intent and engagement.

Required Experience & Qualifications

• 4-8 years of experience in marketing

  , preferably within the Tours & Travel industry.
• Proven expertise in digital marketing, offline campaigns, and integrated brand strategy.
• Strong experience managing marketing teams and agencies.
• Deep understanding of travel customer behavior, seasonal trends, and travel product marketing.
• Proficiency in analytics tools (Google Analytics, Google Ads, Meta Suite, CRM systems).
• Excellent communication, leadership, and strategic planning skills.

Bachelor's or Master's in Marketing, Travel & Tourism, Business, or related field.

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