Marketing Manager

About Antier Solutions

Marketing Manager

Role Overview

Marketing Manager

Key Responsibilities

• Strategy & Planning

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• Develop and implement comprehensive B2B marketing strategies targeting enterprise and startup clients.
• Conduct market research, competitive analysis, and customer segmentation to inform campaigns.

• Campaign Management

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• Lead integrated campaigns across digital channels (email, paid media, social, SEO/SEM, content).
• Monitor campaign performance and optimize for ROI and lead conversion.

• Content & Messaging

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• Collaborate with internal teams to create compelling content that highlights Antiers expertise in Blockchain, Web3, and AI.
• Ensure consistency in messaging and brand voice across platforms.

• Lead Generation & Funnel Management

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• Drive demand generation and nurture leads through targeted campaigns and marketing automation tools.
• Work closely with the sales team to align on lead quality and conversion goals.

• Analytics & Reporting

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• Analyze data and metrics to measure campaign success, user engagement, and market impact.
• Provide actionable insights and regular performance reports to leadership.

• Brand Positioning

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• Support PR, events, partnerships, and other brand-building initiatives.
• Identify opportunities for thought leadership and media visibility.

Requirements

• MBA from IIM or an equivalent top-tier business school (mandatory preference).
• 3 years+ of relevant marketing experience, preferably in B2B, SaaS, or technology-driven companies.
• Strong analytical mindset with proficiency in tools like Google Analytics, HubSpot, SEMrush, etc.
• Excellent verbal and written communication skills.
• Demonstrated experience in leading end-to-end marketing campaigns.
• Understanding or interest in emerging technologies like Blockchain, Web3, and AI (prior exposure is a plus).
• Ability to work independently and thrive in a fast-paced, startup-like environment.
• Availability to join within a reasonable notice period (preferred).

What We Offer

• Opportunity to work at the forefront of Web3 and emerging technologies.
• A collaborative and innovation-driven culture.
• Competitive compensation and benefits.
• Fast-tracked growth opportunities for high performers.