Marketing Manager 3 to 5 yrs exp

Develop and implement sales strategies, build customer base and enhance brand visibility among all stake holders. Analyse market trends, competitor strategies and launch marketing campaigns, within a stipulated budget. Managing both digital and in-store sales promotions. Collaborate with various teams to achieve business goals.

Roles & Responsibilities:

• Plan and execute monthly in-store thematic campaigns, events, festive promotions and special days to boost sales and customer experience. And increase store footfall through local outreach, influences, systematic advertising and PR

• Build Communities through outreach initiatives among different institutions, children and parent groups. Aligning PoS materials with promotions objectives and ensure effective communication to customers.

• Analyse market information, competitive intelligence and research data, and work closely with store managers, merchandising and operations team to implement marketing plans and achieve monthly targets and introduce best practices

• Deploy CRM strategies, build loyal customers and measure KPIs such as Sales,Customer acquisition and ROI on Promotions. Creative thinking and innovative ideas for demand generation and sales of entire product lines

• Proficiency in social media and digital marketing tools and collaboration with online marketing channels and Agencies for customer engagement and market share

• Lead and motivate team members for optimal results and meet the organisational mission of launching new stores in different markets

Requirements

• MBA in Marketing or Retail Management from reputed institute with consistent academic performance

• 5+ years of experience in retail or consumer marketing

• Excellent Analytical skills with strong written and verbal communication skills

• Ability to speak in Tamil will be an added advantage