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Softhealer Technologies
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Marketing Lead

Marketing Lead

Softhealer Technologies

5 - 10 years

7 - 12 Lacs

Rajkot

Posted:12 hours ago| Platform:

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Skills Required

Customer acquisition PLM ERP SAP Analytical SEO Information technology Product marketing Marketing strategy CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Lead

Rajkot , India

We are seeking a strategic, results-driven

Marketing Head

to lead our marketing initiatives and drive brand growth, customer acquisition, and product visibility in competitive markets. The ideal candidate will have a strong background in B2B or product marketing, with

hands-on experience in ERP systems

or having worked in a

product-based company

Please share only those resumes that meet all the requirements, particularly candidates with experience in product-based companies and over 5 years of relevant experience.

Technologies / Tools

CRM & ERP Platforms (e.g., SAP, Odoo, Zoho)

Marketing Automation Tools (e.g., HubSpot, Mailchimp, Marketo)

Analytics Tools (e.g., Google Analytics, SEMrush, Tableau)

Social Media & Ad Platforms (Meta, LinkedIn, Google Ads)

Product Lifecycle Management (PLM) Tools

Responsibilities

Develop and lead the overall marketing strategy in alignment with business objectives.

Plan and execute end-to-end product marketing campaigns with measurable ROI.

Collaborate with product and sales teams to align go-to-market strategies.

Drive brand awareness, customer acquisition, and retention through targeted campaigns.

Analyze market trends, customer insights, and competitor activity to refine strategies.

Manage and mentor the internal marketing team for peak performance.

Optimize digital presence across web, SEO, SEM, social media, and content platforms.

Oversee marketing performance metrics and adjust tactics based on analytics.

Participate in product launches, trade shows, and other promotional events.

Ensure consistency in brand messaging and positioning across all touchpoints.

Education

Bachelor s or Master s degree in Marketing, Business Administration, Information Technology, or a related field.

Experience

5+ Year

Must Have

Strong understanding of B2B/B2C product marketing strategies.

Proven experience working in a product-based company or with ERP/CRM systems.

Strategic mindset with a hands-on approach to execution.

Excellent leadership, communication, and stakeholder management skills.

Strong analytical thinking and decision-making ability.

Creative mindset with the ability to craft compelling brand narratives.

Adaptability to evolving market needs and business goals.

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