Marketing Lead

Key Responsibilities

• Develop and implement a comprehensive marketing strategy

  to increase brand visibility and generate qualified leads.

• Drive campaigns, events, digital marketing

  , and thought leadership initiatives to position Sandhata as a market leader.

• Collaborate with sales and engineering teams

  to create compelling content, case studies, and sales enablement materials.

• Manage social media, SEO, our website & it s content

  to enhance brand engagement.

• Track and analyse marketing performance metrics

  , optimizing strategies for maximum ROI.

Experience Required

• 10+ years in B2B IT marketing

  , preferably in DevOps, Cloud, Integration, Low Code/Automation or Digital Transformation services.

• Proven track record

  in executing successful multi-channel marketing campaigns targeting large enterprises.

• Experience in content marketing, brand positioning

  , and thought leadership.

• Strong understanding of the Global IT services market

  , competitor landscape, and industry trends.

• Experience collaborating with sales, engineering, and leadership teams

  to align marketing efforts with business objectives.

• Ability to translate complex IT concepts

  (DevSecOps, Integration, Cloud, Low Code / Automation) into compelling marketing content.

• Expertise in digital marketing strategies

  , including SEO, PPC, email marketing, and LinkedIn campaigns.

• Strong storytelling and content development skills

  , including blogs, whitepapers, and case studies.
• Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms (Google Analytics, LinkedIn Insights).

• Experience in event planning and execution

  , including industry conferences, webinars, and partner co-marketing initiatives.