Marketing Lead – Digital & Traditional (Skills)

Role Objective:

To design and execute integrated marketing strategies for VLCC’s Skills business, combining performance-driven digital marketing with hyperlocal traditional outreach to drive leads, footfall, and enrollments.

Key Responsibilities:

Digital Marketing (70%)

Own the digital lead generation funnel through paid media (Google, Meta, YouTube)

Oversee SEO, website optimization, and landing page experience

Lead content-driven campaigns across social media, email, WhatsApp

Implement and manage CRM-integrated journeys using tools like MoEngage, CleverTap, Leadsquared

Drive data-led decisions through campaign performance analytics and dashboards

Traditional / BTL Marketing (30%)

Plan and execute on-ground activations: college tie-ups, job fairs, wellness camps, RWA drives

Coordinate with regional teams for offline visibility: posters, hoardings, community events

Liaise with vendors for printing, in-center branding, and physical collaterals

Monitor ROI of offline activities through cost-per-walk-in or lead dashboards

Analytics & Coordination

Track daily/weekly performance reports for both online and offline campaigns

Collaborate with sales, product, training, and center ops teams for end-to-end conversion visibility

Manage marketing budgets, agency relationships, and vendor SLAs

Ideal Candidate Profile:

✔️ 7–10 years in marketing (with strong exposure to both digital + traditional formats)

✔️ Experience in education, skill development, wellness, retail, or healthcare

✔️ Hands-on with Google Ads, Meta Ads, CRM tools, WhatsApp automation

✔️ Strong creative sense with performance marketing acumen

✔️ Proven ability to work cross-functionally and manage field activations