Marketing Launch Manager

Marketing Launch Manager

Job Summary:

Marketing Launch Manager

End-to-End Campaign Strategy & Execution

• Plan, execute, and optimize

  full-funnel marketing campaigns

  and product/program launches
• Own all launch phases: calendar creation, campaign setup, segmentation, asset coordination, and post-launch analysis
• Collaborate with stakeholders to align messaging, goals, timelines, and offers

Email Funnel Development & Automation

• Build, deploy, and optimize automated email marketing funnels in

  ActiveCampaign

  or similar platforms
• Design and execute lead nurture journeys, onboarding flows, and behavior-based drip campaigns
• Manage list segmentation, engagement triggers, and funnel conversions

Analytics, Reporting & Optimization

• Set up campaign tracking using

  GA4

  ,

  UTM parameters

  , and dashboard tools like

  Looker Studio

• Take full ownership of performance tracking using

  ClickMagick

  (or show willingness to learn and manage it independently)

• Establish and maintain weekly and monthly KPIs

  , performance tracking, and funnel health reports

Analyze results and adjust campaign strategy based on data insights

AI Tools & Campaign Innovation

• Proactively research, test, and adopt AI-powered tools

  for content creation, workflow automation, segmentation, and campaign optimization
• Stay informed on

  emerging digital marketing trends

  , AI capabilities, and new platform features that can enhance performance

Cross-Functional Project Management

• Collaborate closely with copywriters, designers, paid media, and product teams
• Translate launch plans into actionable tasks using

  Monday.com

  , and ensure all campaign elements stay on track
• Manage creative hand-offs, asset QA, and ensure campaign launches run smoothly across all channels

Must-Have Skills

• 58 years of experience managing

  multi-phase marketing launches

  ,

  email funnels

  , and campaign execution
• Experience with

  ActiveCampaign

  (preferred), or similar tools like ConvertKit or Mailchimp
• Proficiency in

  GA4

  ,

  UTM tracking

  ,

  Looker Studio

  , and performance metric analysis
• Experience with or

  willingness to fully own ClickMagick

  for attribution and funnel tracking
• Strong project and process management skills across digital channels and remote teams
• Enthusiasm for

  AI tool adoption

  and actively exploring

  the latest trends in digital marketing

• Experience with

  Zapier

  ,

  WordPress/Elementor

  , and CRM/data sync tools
• A/B testing, CRO practices, and email conversion optimization
• Ability to manage timelines, assets, and visibility in

  Monday.com

Preferred Background

• Experience in

  EduTech

  , coaching, online learning, or wellness/spirituality marketing
• Familiarity with product/course launches, evergreen funnels, or campaign cycles
• Strong communication and reporting skills
• Self-motivated, detail-oriented, and capable of strategic thinking and tactical execution

Preferred a candidate who can join immediately or short notice no more than 10 days.

How to Apply:

Interested candidates should apply directly through this post or send their resume to: arunkumar@astroved.com