Marketing Head: Nutrition div - CHC

Job Title: Marketing Head: Nutritioni division - CHC

Qualification: B. Pharma + MBA - Marketing OR Pharma. Management

Therapy/Department: we are open to consider candidates from any therapy

Experience: 13-16 years of experience in marketing roles within the pharmaceutical industry.

Industry Preference: Pharma

Job Location: Sun House, Mumbai

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of HCP / consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

Responsibilities:

• Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives


• Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends


• Translate HCP/consumer/stakeholder insights into effective marketing campaigns and initiatives


• Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Doctor, Chemists, Hospitals, Dieticians, etc)


• Monitor and measure campaign performance, making data-driven adjustments to optimize results


• Collaborate with sales teams to align field-level activities with sales strategies and goals


• Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement


• Analyze marketing performance data and generate insights to optimize future marketing initiatives


• Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas


• Collaborate with business development teams to build business cases for future products and initiatives


• Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making


• Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders


• Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
  
  
  

Skill Requirements:

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans


• Experience in developing and executing marketing campaigns across various channels, including digital platforms


• Knowledge of performance marketing and ability to measure and analyze marketing ROI


• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders


• Strong project management skills, with the ability to manage multiple projects and meet deadlines


• Familiarity with pharmaceutical marketing regulations and compliance guidelines


• Proficiency in using marketing tools and software


• Ability to adapt to a fast-paced and dynamic environment


• Strong leadership abilities and a collaborative mindset


• Team building, performance management, people development, coaching abilities