Job Description

Job Title: Marketing Head: Nutritioni division - CHC Qualification: B. Pharma + MBA - Marketing OR Pharma. Management Therapy/Department: we are open to consider candidates from any therapy Experience: 13-16 years of experience in marketing roles within the pharmaceutical industry. Industry Preference: Pharma Job Location: Sun House, Mumbai Job Summary: We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of HCP / consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset. Responsibilities: Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends Translate HCP/consumer/stakeholder insights into effective marketing campaigns and initiatives Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Doctor, Chemists, Hospitals, Dieticians, etc) Monitor and measure campaign performance, making data-driven adjustments to optimize results Collaborate with sales teams to align field-level activities with sales strategies and goals Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement Analyze marketing performance data and generate insights to optimize future marketing initiatives Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas Collaborate with business development teams to build business cases for future products and initiatives Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives Skill Requirements: Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans Experience in developing and executing marketing campaigns across various channels, including digital platforms Knowledge of performance marketing and ability to measure and analyze marketing ROI Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders Strong project management skills, with the ability to manage multiple projects and meet deadlines Familiarity with pharmaceutical marketing regulations and compliance guidelines Proficiency in using marketing tools and software Ability to adapt to a fast-paced and dynamic environment Strong leadership abilities and a collaborative mindset Team building, performance management, people development, coaching abilities