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Muthoot FinCorp (MFL)
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Deputy Manager

Deputy Manager

Muthoot FinCorp (MFL)

8 - 13 years

4 - 5 Lacs

Ahmedabad

Posted:17 hours ago| Platform:

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Skills Required

Marketing programs Brand positioning MIS Atl Development Lead Management Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Be the Marketing Leadership and the SPOC at the zonal level Be the lead for PR and internal communication too

Translate brand positioning, personality, imagery values into local language/ culture/tradition (Adaptation Innovation at local level in consideration with geographical, cultural diversity related factors)

Implement brand initiatives Be: custodian of brand guidelines

To Contribute marketing perspectives thinking at the zonal level towards building executing wholistic business plans activities

To Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes metrics

To Lead development of branch specific and within that customer-segment specific BTL Plans

Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR Internal Communications prog. and advising RM/AMs in driving implementations

Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level

To Define, drive and follow a process for collecting sharing market information, including competitive information

Tracking Reporting ZO level metrics insights for development of Marketing initiatives

Special Requirements (If any)

8+ years of industrial experience in the similar domain

Postgraduates in Marketing with similar certification would be an advantage

A thorough working knowledge of the regulatory environment, including BTL and ATL

Excellent communication skills with fluency in local language is mandatory

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Muthoot FinCorp (MFL)

Financial Services

New Delhi

5000+ Employees

5532 Jobs

Key People

George Alexander Muthoot

Managing Director
Ashish Kumar Singh

CEO

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Deputy Manager