Marketing Head – Ad Sales & Public Relations

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Location:

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Role Overview

dynamic and result-oriented Marketing Head – Ad Sales & Public Relations

seasoned professional

multi-platform ad sales strategies

Key Responsibilities

Ad Sales & Marketing Strategy

• Develop and execute ad sales strategies for national and regional clients.
• Build and maintain strong relationships with advertisers, media agencies, and brand partners.
• Identify new business opportunities, sponsorships, and branded content collaborations.
• Negotiate and close high-value advertising and sponsorship deals.
• Drive integrated campaigns across TV, Digital, and OTT platforms.
• Lead and mentor a performance-driven ad sales team.

Public Relations & Corporate Communications

• Formulate and implement PR strategies to strengthen brand visibility and reputation.
• Represent the brand at industry events, conferences, and media interactions.
• Build and maintain networks with journalists, influencers, and key stakeholders.
• Manage crisis communication and reputation-building initiatives.
• Oversee creation of press releases, media kits, and corporate PR materials.

Leadership & Team Management

• Lead and guide regional sales and PR teams across Delhi and Mumbai.
• Collaborate with digital, editorial, and content teams for consistent brand messaging.
• Ensure delivery on quarterly and annual revenue and communication KPIs.

Market Research & Reporting

• Track market trends, competitor movements, and advertising innovations.
• Provide actionable insights and strategic recommendations to leadership.

Key Requirements

• Education:

  MBA / PGDM in Marketing, Media Management, or a related field.

• Experience:

  Minimum 12+ years in Media, Broadcasting, News, Advertising, or PR, with at least 5 years in senior leadership roles.
• Proven record in ad sales, revenue growth, and strategic partnerships.
• Strong expertise in Public Relations, Corporate Communications, and Media Relations.
• Established network with advertisers, agencies, and brand partners.
• Excellent negotiation, presentation, and leadership abilities.
• Ability to thrive in a fast-paced, performance-driven environment.