Marketing Functional Consultant - Data Governance, Information

3 - 7 years

0 Lacs

Posted:3 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

The Marketing Functional Consultant - Data Governance, Information Management, Business Intelligence in Sales and Marketing plays a critical role in ensuring the effective use of data and technology to drive marketing strategies and campaigns. You will collaborate with cross-functional teams to implement data governance best practices, information management solutions, and business intelligence tools to empower the marketing function. In this role, your key responsibilities will include collaborating with marketing teams to understand data governance needs, developing and implementing data governance frameworks and policies, leading information management initiatives to ensure data accuracy and consistency, providing expertise in business intelligence tools and techniques, guiding the integration of data governance principles into marketing processes, supporting the design and implementation of data quality monitoring and reporting, conducting training sessions to educate marketing teams on data governance best practices, participating in the selection and deployment of data management and BI solutions, advising on regulatory compliance related to marketing data, providing ongoing support for data governance and BI implementation, and collaborating with IT teams to address data management and governance issues. Additionally, you will stay updated on industry trends and best practices in data governance and BI. To be successful in this role, you must have a Bachelor's degree in Marketing, Business, Information Management, or related field, proven experience in data governance within a marketing or consulting environment, expertise in information management principles and practices, demonstrated proficiency in business intelligence tools such as Tableau, Power BI, or similar, a strong understanding of marketing data and analytics, excellent communication and collaboration skills, ability to lead cross-functional teams and influence stakeholders, knowledge of regulatory requirements related to marketing data, experience in conducting training and workshops, problem-solving and critical thinking abilities, project management skills with a focus on delivering results, strong analytical and quantitative skills, ability to thrive in a fast-paced, dynamic environment, and certifications in data governance or business intelligence is a plus. Your skills should include certifications, management, information management principles, data, Tableau, marketing data and analytics, information management, marketing analytics, marketing, sales, quantitative skills, project management, analytical skills, collaboration, business intelligence tools, consulting, business intelligence, data governance, communication, Power BI.,

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