Marketing Executive

Role & responsibilities:

1. Market Development

• Identify and approach new customer segments including builders, architects, contractors, engineers, and construction companies.
  
• Promote the full product range AAC blocks, panels, and dry mix products — through site visits, technical demos, and presentations.
  
• Educate stakeholders about the advantages of using AAC technology and dry mix solutions.
  

2. Sales & Business Generation

• Generate and convert leads through field visits, networking, cold calling, and referrals.
  
• Meet monthly sales targets by promoting all three product lines effectively.
  
• Coordinate with the internal sales and logistics teams for timely order fulfillment.
  

3. Dealer / Channel Partner Management

• Appoint, train, and support dealers/distributors for AAC blocks, panels, and dry mix products.
  
• Regularly engage with partners to drive secondary sales and improve market penetration.
  
• Ensure availability of marketing collaterals and promotional materials at dealer locations.
  

4. Brand Promotion

• Participate in industry events, expos, and local trade shows to build brand visibility.
  
• Assist in executing both offline and digital marketing campaigns focused on all product categories.
  
• Conduct product awareness programs for masons, contractors, and applicators.
  

5. Market Intelligence & Customer Feedback

• Collect and report market data related to competitor pricing, product performance, and new project developments.
  
• Gather customer feedback and coordinate with the technical team for product improvement or troubleshooting.
  

6. Reporting & Documentation

• Submit daily/weekly/monthly visit reports, lead conversion status, and market insights.
  
• Maintain accurate records of client interactions, quotations, and follow-ups in CRM or Excel the day-to-day responsibilities for this role.

Preferred candidate profile:

Specify required role expertise, previous job experience, or relevant certifications.